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In 2001, the idea for Kill Brand was born in an alley in back of a venue. Jonny Smith took  a hot pink T-shirt and black spray paint and graffitied K-I-L-L across the front, and took the stage. Originally, just meant to show his fuck everything attitude, this fresh trend took fans by storm. Before long he was designing, spray-painting, and selling his T's out of the back of the tour van. As demand grew he invested in a screen printing machine, that was used in his studio apartment to keep up with demand. Jonny personally screen-printed every item by hand with his signature, KILL.

Now Kill Brand designs are sold in retail stores worldwide. Kill Brand still makes edgy designs, not giving a shit what people think about it. Making designs for the people. 

And Jonny still bleaches and paints shirts by hand.